Accelerate your understanding of how to work in the Gulf. This is a critical briefing for any Western expat and people leader.

What is it? 

A 90-minute session to accelerate your awareness of how to work and manage people in the Middle East.

Who is it for? 

This is a critical briefing for anyone who: 

• Is serious about developing a successful career in the GCC

• Is completely new to working in Arab cultures 

• Is aiming to achieve success early and often

• Wants to avoid common failures and mistakes 

• Will be managing locals and other expats

What topics are covered? 

• A business etiquette briefing covering the critical basics

• An introduction to cultural sensitivities including dress codes and working styles

• Different communication styles and the importance of face time

• How to manage people including locals and western expats

• Techniques for approaching work with senior and C-Level executives

• An overview of religious practices and how to work with them

• Language basics including how to use English effectively in Arab environments

Who delivers the briefing?

Our founder Ewan MacLeod. He’s a C-Level strategic transformation leader with years of experience successfully delivering complex change in different cultures. 

He’s lived and worked across the Gulf Cooperation Countries (“GCC”) including Oman, UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.

His recent roles include Chief Transformation Officer, Chief Digital Officer and Group Director of Digital Transformation. 

How is the session delivered?

Remotely via Zoom or in person in Dubai. 

What preparations are required? 

None, but perhaps a bit of caffeine would be useful.

How do I book a session? 

Contact the team at New Era Digital Partners at this email:   team@neweradigitalpartners.com.